What is Click Fraud And Everything You Need to Learn About It
Do you know what click fraud is? If you don't know, then, don't worry because I'm gonna tell you everything about it in this blog post so that you don't have any unknown things regarding this.
So, start learning about it.
What is click fraud software?
Click fraud is a type of click that's given by a robot or a person who's trying to manipulate the click for unethical purposes. This means that if you get one fraud click, then you can't expect to make anything with this. You'll just lose the PPC amount for 1 click if it's a fraud one.
The ultimate loser of a click fraud is the advertiser who has got the click. For this reason, the click fraud software has become a matter of great concern among PPC advertisers. Both the advertising network and the publisher remain safe if there is any click fraud happens with their advertiser. So, you can see that this is the interest of the advertiser to prevent click fraud protection in order to save his paid account.
It's quite evident that the detrimental effect of click fraud is too much on PPC advertising. Many advertisers promise not to advertise with PPC ads after having the awful experience of click fraud software.
Advertisers pay for different PPC ads due to driving targeted traffic to their websites so that they can convert the traffic. Why do you expect clicks on your ads if you're a PPC campaign? You expect this to bring your preferred visitors to your site, thus they can know about your offerings. Many of these visitors will surely convert if they're not fake ones. I'll discuss this in details again in this post, so keep reading.
So, the advertisers spend their money on different keywords' PPC ads. They want human beings to visit their sites who have the interest to check their products and services. It's likely that the person who'll search with a specific keyword and land the site of one of the advertisers, s/he'll have intention to check and/or buy the product (s) or service (s) that is presented on the web page.
And it's quite usual to expect that some of the visitors must buy your products. Suppose that you've bid for a specific keyword. Let's assume that the keyword is "hair fall solution for men". You're an affiliate marketer of different hair fall solution products. You've set a budget of $500 for your PPC ads, where $0.5 is the PPC of the keyword. So, your budget will be nil when you get 1000 clicks through the specific keyword.
By paying $500, you're expecting that you'll get a lot of targeted visitors to your site who'll likely to be converted. You're very excited to see a great result from the PPC campaign.
But, after spending the limit, you've seen that only a few conversions took place from the traffic came from the paid ads. Now, you've also checked that the profit from the mere sales is much less than $500.
That means your expense is more than your income. You've used PPC ads to make more profit, but you're having a great loss. What the heck is going on?
If you're sure that the content is quite okay, then this might have happened because of the involvement of many fraud clicks which may be Google click fraud protection or Bing click fraud protection.
On the other hand, if there was no click fraud software involved with that PPC campaign where supposed $500 has been paid for, then there would have been many sales, and thus, the business would likely to make a profit.
You can see that how harmful this malicious thing is. Click fraud protection can be involved by both manual and automated activities.
Now, I'll talk about both types of click fraud software so that you can recognize them well.
Manual click fraud protection
First of all, let me talk about the manual click fraud software. Manual click fraud protection is involved when the clicker is a human being, but the intention of the clicker is totally unethical.
Here are some common manual click fraud software-
A bad competitor of an advertiser may do this. The sole purpose of doing this kind of click fraud software is to waste the money of one's competitor who's spending for PPC ads.
Suppose that you've started a PPC campaign and one of your competitors has noticed that. Then, s/he may wanna make your financially weak by wasting your money through associating with phony clicks. S/he'll search with the keyword on which you've started your PPC campaign and click just to waste your dollars paid for CPC.
It's also evident that a publisher competitor can take help of click fraud software and harm your AdSense or any other PPC account. You know that if your AdSense ads are hit with an abnormal number of times, then you need to report this to Google. Or else, Google might consider you as the guilty of this click fraud.
Your competitor may wanna detract you from making money by publishing ads.
Helpers of publishers
When a publisher's known people such as relatives, friends, and any other person know that clicking an ad means providing money to the publisher, then they may wanna hit on your PPC ads again and again just to see that you're making more money through this kind of ad.
Google or other advertising networks pay their publishers some percentage of their PPC income. So, the publishers know that with every click on their PPC ads, they'll be paid. With this motive, they may wanna click on the ads shown on their own sites. Earlier, it was quite prevalent that many publishers are clicking on ads and encouraging other people to do the same on their behalf so that they can make more money from the published ads.
Because of vendetta
Click fraud software can be emerged due to past vendetta. Some of your enemies may want you to fall in trouble. For this reason, s/he's clicking on your paid ads again and again.
Because of jealousy
You're making a lot of money by utilizing the power of PPC campaign and someone isn't happy to see this. That person may bring trouble to your business by bringing many fake clicks.
Automated click fraud protection
Automated click fraud protection is more prevalent than manual click fraud. Automated click fraud software is done by manipulating a robot or using programmed software.
Here are different types of automated click fraud protection:
Many companies do this by employing a lot of low paid employees whose task is to click different PPC ads just to increase the number of clicks. Here, they use specific software to do this. For this reason, we're including this sort of click fraud as an automated click fraud protection.
You know that Google's spider visits a site to index it. This is an ethical process which is necessary for Google to take account of the website's content. On the other hand, if any bot visits a site through a paid ad only to show more and more clicks, then this is one sort of automated click fraud protection.
This is another type of automated click fraud software. In this kind of click fraud protection, programmed software is used to take a website's visitors to an intended PPC ad and then redirect from there staying for a short period of time.
You can figure out this kind of click fraud software easily. If you click on a link or an image, but it takes you to an ad other than the intended page, then this is hit inflation.
So, these are the common types of click fraud software. All types of click fraud are illegal and business should take some necessary actions to safeguard it.
So, the ultimate game of click fraud protection
In this part, I'll accomplish the topic by telling all the things again in short. Click fraud is an illegal click that's made only to waste the money of advertisers. It's not very easy to prevent click fraud in your PPC account.
But, using good click fraud software, you can fight click fraud. For your kind information, TEA Software is such a nice tool that can monitor your visitors and identify the odd ones.
It's true that you can also analyze your web visitors manually and then, find out some fraud clicks made on your website. Truth be told, this method isn't capable of finding out most fraudulent activities. In addition, you'll have to work really very hard to monitor the click fraud protection happened on your site.By the way, click fraud is a dangerous name to any website owner who's gonna leverage PPC campaigns. So, you should be well aware of this and take all the safety measures so that your online business can remain safe and sound. Learn more about click fraud and click fraud protection here