Click Fraud Detection and 3 Other Methods to Beat the Competition at PPC
Since the time when first PPC ads appeared in Google search results, offering people to buy pizza and sushi with one telephone call only, online businessmen and marketing specialists started their long-term and exhausting relationships with search engine marketing. These relationships were difficult from the very start: they were unpredictable and demanded all the attention of participants.
Yet after some time, e-merchants realized that PPC was their top priority and started investing more in smart PPC campaigns and click fraud detection.The marketing campaign of every respectable company includes PPC and click fraud detection today. Did you know that? Learn more at TEASoftware website!
For instance, Go Daddy, one of the richest web hosting companies in America spent $ 5 million on pay-per-click marketing. But other companies spent even more. And you still doubt that it`s worth your attention?
I understand, you can be one of those online businessmen who decided to place a bet on search engine optimization. You think that PPC or click fraud detection is too much. In other words, you don't want to pay to Google additionally to boost your business.
But you just can`t ignore the reality: you can hate PPC or you can adore this marketing tool, you still need it to boost your business. Do you want to know why? Because your competitors will use PPC.
PPC Rise & Fall
In the early 2011 online businessmen weren't really enthusiastic about PPC, they had doubts about it. Companies were losing money and couldn't attract enough visitors. Brands thought that Google could be guilty in this because it was playing favorites.
And then the iceberg started melting. Marketing specialists realized that they ignored the quality of the copy as well as headlines. The snippets were not attractive and poor in most of the cases. The keyword research was inadequate and insufficient.
More than that clicks led nowhere and the conversion rate was close to zero. Visitors just didn't stay long while the price of PPC was rising. There was something else… these were bots. At that time click fraud monitoring software was not really popular and few companies could afford it.
The result was not very optimistic: high cost of CPC and poor or zero conversion.When marketing specialists learned their lesson, they decided to get back to PPC with a new approach.
New Approach to PPC
Now they've become more attentive and more sophisticated in the choice of tools. Now they paid more attention to click fraud detection and could even use click fraud monitoring software.
They have mastered the hacks of PPC and were ready to offer their clients more today.
It is not possible to ignore PPC in the modern world of e-commerce.
And if you feel excited about it and you have enough time and enough money to invest in it, you should definitely do it. However, let's get it straight: you sales want triple as soon as you start advertising.
You will have to deal with serious competition and will need to work hard to get your ads going. I am in PPC for a long time, and I advise you to learn all you can about it even if you will hire specialists to deal with it.
The world is spinning faster and more marketing tools appear on the market. To tell the truth, Google has of late consolidated instruments which have customarily been the strength of personalization of users` behavior. PPC will advance into a compelling artwork – one that requires SEO hacks and a comprehension of what influences individuals to hit the Buy catch.
If you want to leave your competitors far behind, you need to use all your knowledge about PPC an implement in life these three funny tactics. Additionally, keep in mind to consider the way that 80% of purchasers are currently captivating on mobiles and 22% of their chance is spent via web-based networking media.
Rules to Improve Your PPC
1. Install Click Fraud Monitoring Software
Click fraud detection has paramount importance. Black hat marketing strategies have always been popular just because they can bring quick money and sink rivals. That is why you need to learn about click fraud monitoring software.
Click fraud has become a common phenomenon since 2011 and, unfortunately, it is practiced every day by numerous unfair companies. That is why click fraud monitoring software looks like the only true protection for your PPC.
Number of clicks you receive are fake.They are made by bots, not by real people. It means that those clicks don`t lead to conversion and don't result in sales. These clicks are made by bots that are created to specifically for this purpose.
They aim to exhaust the budget of online businessmen by clicking on banners pop ups and video ads which are very expensive.You see, huge number of clicks are not accidental. It is a form of sabotage created by hackers or your rivals to drain your PPC budget.
So your ads that must bring you money take away your money. That's because you ignore click fraud detection. Sounds like a paradox. For the companies that are just making their names on the market click fraud can be fatal, that is why they should consider investment in click fraud monitoring software on the startup phase.
The numbers are also not promising: about a quarter of all clicks received in PPC are fraudulent. Some experts say that the number can reach 35%. Even Google acknowledges that click fraud is "rampant".
The problem is that Google click fraud detection system is rather weak. The company claims that it has a sophisticated system of click fraud detection but most online businessmen don't see real results.
Google is reactive in click fraud detection: when something strange and weird happens, Google can do something to fix the problem. But you can install click fraud monitoring software.
However, when your money is at stake you can`t wait for someone to come and to protect you, Even if it's Google. It`s much more effective to install google click fraud monitoring software that could analyze users` behavior carefully.
Sophisticated google click fraud monitoring software can provide you with analytics as well: it can show you who your customers are and what they want from your online store. What ads and content attract their attention and what behavior patterns they have. It's even better than simple click fraud detection, right?
2. Try Dynamic Ads
Another effective way to reap the fruits of your PPC is to experiment with PPC text ads. You should consider changing both the copy and the keywords as much as you need it.
After the installation of click fraud monitoring software, it can be the second most effective method of your PPC boost. The thing is that ads that don't change are not ranked high by Google. So you have to experiment with your PPC ads as much as you can.
3. Connect Your ads to Calls
E-commerce mobile traffic is growing all the time so it`s most reasonable to connect your ads to calls.Of course, if your website is protected with click fraud monitoring software. If users see that they can call to the company and ask all the question, they put more trust in this brand and choose to act immediately.
Your conversion rate is rising immensely if customers trust you and can give you a call. It's as important as click fraud detection today.
With these tips you'll be able to speed up your PPC to get really good results. Just keep click fraud detection in mind.