Learn How to Sell on Rakuten, a Leading Japanese E Commerce Platform
The Internet provides limitless opportunities and high capacity as far as online sales. Buyers can purchase nearly everything on numerous websites across the globe. The goods are delivered straight to customers. Online marketplaces provide excellent opportunities for those people who wish to start selling their products online. Rakuten is yet another market platform which has become popular with online shoppers.
Brief description of Rakuten online marketplace
The name Rakuten has a special meaning. It is the Japanese word for "optimism." The company believes in innovative development and keeps opening new sides of its business. One of the areas of company's business is devoted to selling goods online. Another of the company's activities is development of ecommerce software.
Rakuten is an online platform featuring a variety of products offered by different sellers. It is headquartered in Tokyo, Japan. By size, this ecommerce enterprise is on the 3d place following Amazon and eBay. Before 2005 Rakuten was operating only in Japan, but lately it has expanded its services to many different countries such as USA, Austria, Germany, France, UK, Brazil, etc. It is quite easy to sell on Rakuten USA for vendors. You must set up an account and upload your listings.
Who is eligible to sell on Rakuten USA?
If you want to sell on Rakuten, you need to be a US resident and own a checking account and a credit card. Also, they verify your Tax ID for accounting purposes. If a seller does not reside in USA but would like to become a vendor on this ecommerce platform, besides the documents mentioned above he needs to provide a US mailing address and a telephone number. The company then checks the account for three to ten days to complete the set-up. Your product portfolio and the company type will determine how long the process is going to last. Rakuten will charge a small percentage for all the goods sold on their website.
The procedure is almost the same as on other ecommerce sites. You need to make an account and put your items on Rakuten market platform. When your shop is ready, you can start to sell your goods online. When a customer acquires your item, you will be notified to begin the shipment process. The vendor needs to have the item shipped to the buyer within two days. After receipt of confirmation of dispatch, Rakuten will put the money in your bank account. Before doing that Rakuten will deduct all charges. Every week Rakuten will wire your earnings to your bank. If you want to sell one Rakuten, you need to customize your listings. Rakuten seller needs to place his company logo, photographs and all the information about his business.
Rakuten fees and membership types
A person who wants to sell on Rakuten needs to know that he can list the products without paying any charges. However, Rakuten marketplace imposes some required payments after the items are sold. The commission rates vary and depend on the sort of goods a person is selling. They have another fixed commission price for each item you sell on Rakuten in the amount of ninety-nine cents.
If you decide that selling on Rakuten on a constant basis is more beneficial for your business, you can apply for Rakuten member account. It costs thirty-three dollars a month, but you can also pay every quarter, and the price will be much less, only ninety-nine dollars. Membership gives you more tools and helpful features if you want to sell on Rakuten. They include assistance in promoting the products, mass mailing existing clients, creating and customizing a Rakuten store with a unique address and many other advantages.
If you want to know how to sell on Rakuten Japan or its other sites, you can study carefully helpful tips they provide on a variety of topics, including vendor-customer relations. One of the tools every Rakuten seller can utilize is their point system. Buyers get points for every item they buy, and they can be applied towards other transactions on Rakuten. The merchants who sell on Rakuten also are given proper instruments allowing to improve shipment and delivery for each purchase. Reporting tools help analyze the data on products sold and make plans on sales.
What kind of products are not allowed in Rakuten storefront?
There are some items that Rakuten prohibits on their site including spirits, cigarettes, explosive devices, money bills, guns and other armament, etc. Also, a vendor who wants to sell on Rakuten the goods made by famous brand companies like Gucci, Versace and other luxurious apparel, can do so only with prior consent from Rakuten.
Fulfillment by Rakuten
Merchants who wish to sell on Rakuten can get their storefront there, but there is another option of integrating your Shopify store with Rakuten, configuring the processes to get fulfillment done by Rakuten. Whether you sell on Rakuten directly or use their Fulfillment service, they guarantee two-day shipping to your customers. It allows you to quickly set up a drop shipping business without many hustles while outsourcing many operational functions to Rakuten.
How to set up a store to sell on Rakuten Japan
Rakuten Japan is not very accessible for foreigners as far as setting up a shop there. Foreigners who want to sell on Rakuten need to be presented locally by Rakuten partner businesses. These firms are working as an intermediate between Rakuten and the international brand.
The process of getting authorization to sell on Rakuten for a foreign company is not very easy. They check every side of the business and local authority ensures no fraudulent activities or counterfeit products enter their marketplace. Japanese are working hard in close collaboration with international firms on the shop visual part as well, checking and approving shop layouts. They cooperate only with authentic brands and authorized distributors of the products.
Client services and shipping
Rakuten strives to provide superb client support. Therefore, vendors have to be ready to communicate in Japanese with their customers via email or phone. Interestingly enough, the returns are not very popular in Japan due to cultural specifics. Japanese tend to keep the product they have already purchased unlike people in the US. Concerning shipment of goods, Japanese clientele is very patient and can wait much longer to receive a product shipped from overseas than customers in many other Western countries.
We recommend you to read more on the subject of online marketplaces, including this article, which has been posted on our site.